Direct Mail and QR Codes: A “One-Two Punch”
If you want to combine the efficiency of direct mail with the convenience of digital marketing, you may want to consider using QR codes on your direct mail marketing pieces. QR (Quick Response) codes are 2-D codes that are (similar to barcodes) than can be read by mobile smart phone devices.
The user simply takes a picture of the code, processes it, and is taken to the appropriate digital location.
QR codes can be used to send consumers to websites, landing pages, surveys, coupons, or anywhere else you want them to go after scanning your code.
Now think about what can happen if you added a QR code to your direct mail letters, post cards, brochures, etc…
These codes give a relevant and easy way to tie a printed message with digital media. Consumers are becoming more and more web-savvy, as well as more dependent on their mobile devices every day. So creating a way for them to get more info electronically through your direct mail campaigns is a powerful combination.
Adding QR codes to your direct mail pieces can also help you track and measure your marketing efforts. When sending out direct mail campaigns alone, have you ever been able to measure how many people received your mail? Can you see who has called you because of your mailing piece? If you have multiple direct mail campaigns running, can you immediately tell which one has better conversion rates?
The answer is “no” to all of those questions… but if you incorporate QR codes into your direct mail materials, you will be able to do all of the above!
Imagine sending out post cards with your QR code on it telling consumers that they can get 50% off of their favorite item in your store just by scanning your code and bringing your phone into the store to receive the discount.
Can you image the level of instant gratification this will create? Can you image how many people will act on it just because of the instant gratification they will receive? Can you imagine what this will do for your brand?
QR codes allow you to repeat your brand image and message many times over. Developing a multiple marketing channel approach such as direct mail and QR codes also helps you build trust and a strong relationship with consumers.
A strong relationship leads to loyal customers, which lead to more profits down the road for your business!
