What Are QR Codes and Why Are They Important For Your Business?
QR (Quick Response) codes are two-dimensional bar codes that are regularly used in conjunction with mobile phones to gain quick access to websites amongst other things.
How do they work?
QR codes are 2 dimensional bar codes that are used to transfer information through barcode readers that can be found on most mobile devices. Anyone with a camera phone (some may require a bar-code reader) can scan a business’s QR code and one of several things can happen:
1. They will be taken to their website.
2. They will be sent a coupon or discount.
3. The business’s contact information will be instantly stored on their phone.
4. There are many other options of what can happen once they scan the code – the choice is yours.
QR Codes provide instant gratification with consumers, which is one reason that they are becoming more and more popular in the marketing world. There are some successful campaigns that had engagement rates of up to 60%, which far exceeds normal direct-mail response rates.
If a consumer sees a special offer on a product label, they no longer want to wait to go home and visit a website. They want to act immediately and QR codes provide the instant response most consumers crave.
One of the most attractive features of QR codes, from a business standpoint, is that you can change the content delivered via your QR code pretty much on the fly. Today, you may want to offer a 20% off coupon to all consumers who scan your QR code. Tomorrow, you may want the code to provide consumers with a quick tutorial on how to use your product.
You’re in luck… unlike print advertising, QR code content can be quickly and easily changed to promote whatever you want – whenever you want. They can also provide additional information, like where your product can be purchased, that can be key to gaining new customers and increasing your market share.
So as you can see, QR codes provide a lot of options for businesses and almost any business can find a way to take advantage of them. Whether you are promoting a product or a special service, incorporating an interactive QR code will give you a new way to get the attention of your target audience.
Although these funny looking little codes may not seem like a lot, they may be the key ingredient to growing your business increasing profits.