WHAT IN THE WORLD IS A QR CODE?
QR Code is a barcode specific matrix (or two-dimensional code), read by a dedicated and QR barcode reader camera phone. This code consists of black modules arranged in a square pattern on a white background. The information is encoded can be text, URL or other data.
Common in Japan, where it was created by a subsidiary of Toyota Denso-Wave in 1994, QR codes are one of the most popular type of two-dimensional barcode. QR stands for Quick Response, as the creator intended the code to allow its contents will be translated at high speed.
Although initially used for tracking parts in vehicle manufacturing, QR codes are now used for a broader context, including commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR codes can be used to display text to users, to add a vCard contact to the user device, to open a URI or to write an email message or text. Users also can create and print their own QR code for others to scan and use by visiting one of several sites generate free QR code. Frank C. Hudetz, a U. S. Professional Marketing Services, claims to have found the idea of mapping code to the URL bar.
QR code store addresses and URLs may appear in magazines, on signs, buses, business cards, or anything at all about the user needs information. Users with a camera phone equipped with the proper reader can scan the QR Code image on screen text, contact information, connect to a wireless network, or open a web page in a browser on the phone. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.
Google's Android mobile operating system supports the use of QR code by native including barcode scanners (ZXing) on some models, and the browser will support the transfer of URI, enabling QR codes to send metadata with existing applications on the device. Nokia's Symbian operating system is also equipped with a barcode scanner, capable of reading QR codes, while mbarcode is a QR code reader for the Maemo operating system. Apple the IOS, a QR code reader did not originally included, but more than 50 free applications available for the reader and browser redirection URI metadata capabilities.
USES IN MARKETING
Recently, QR codes have become more common in marketing circles is contained in traditional and interactive campaigns. Media where QR codes are deployed include: billboard advertising, campagns guerrilla marketing, in-store display, event ticketing and tracking, trade show management, business cards, print ads, contests, direct mail campaigns, websites, marketing, couponing, e-mail and only for some name. QR codes are a special interest to marketers, giving them the ability to gauge reaction to a high degree of certainty "that allows for easier calculation of ROI (return on investment), thus helping justify the marketing expense budget. QR codes have also been used in trade shows and conferences.
QR codes can be found at arts festival map for Canton Ohio "First Friday". QR Code is designed by Imagine Roth, multi-media marketing company from Ohio. The QR code to map the festival brings you to a map of "phone friendly" with coupons for free coffee and discounts on art around the city.
In street art, La Stylus * k electric (street art collective based in Madrid) and the Space Invader (from France) are two examples of artists who use this road for the purpose of art.
In July 2009, QR codes were created for the character designs and promotional material in the movie Shane Acker 9. The use of QR codes are part of the character in the film and culminates in a promotional campaign with QR codes unique cards, posters and billboards advertising on the streets or public transport to major events in the popular arts. This ad is mainly focused on the participants of the San Diego Comic Con 2009 and 2009 Oscars. QR code contained in the artworks and symbols of the individual characters in the film. Educational brochures and videos were released to explain how the code is available and described. Artwork read QR-code on the QR-capable mobile phone for prizes and access to exclusive online content. This is one of the first major integration of QR codes in the Hollywood studios and the urban environment.
In January 2011, 'n' Soul Museum Memphis Rock museum launched a line of t-shirts and apparel featuring the logo of the museum and the design front, and filtered QR code on the right rear shoulder, manages the museum's website or artist interviews.
QR codes are also widely used in the tourism sector. For example in Lviv (Ukraine), Lviv Tourism Movement to consolidate vendors have demonstrated QR codes on items more than 80 tourism. This QR code in various languages, which helps individual tourist information easy to get to the city.
USES IN ENTERTAINMENT
QR codes become more and more innovative and more ideas and others to use them in reality. LBP.me LBP.me has created a QR code for any user generated levels in LittleBigPlanet 2 for PlayStation 3, and you have to do is print a QR code out and stood in front of A special camera on the PlayStation 3, PlayStation eyes, while game running and the game will automatically take you to the page level of the community.
STAND ALONE APPLICATIONS
While the adoption of QR codes in some markets are slow to take off (especially in markets like the United States where competing standards exist such as Data Matrix), the technology is getting some traction in the market smartphone. Many Android, Nokia, and Blackberry mobile phones come with QR code reader pre-installed. QR reader software is available for most mobile phone platforms.
